A gimmicky smart phone app that creates a chain of human interaction that is logged, tracked and made public on ‘The Token’ website. The idea is that you hold the token on your phone and you pass it to the next passing by bumping the phones together. The bumping process is similar/identical to other bumping type apps that use location & time to create a transaction. Each person who has the token has (for example) 48 hours to pass it on or it automatically gets transferred back to the previous holder. Each time the token is successfully passed a photo, a profile of the person who passed it on, and some interesting info is registered at that location an updated on ‘The Token’ website. The end result is a travel log of the token.
The technology for this is simple (relatively i.e. there is no real invention). The real challenge as I see it is to create the momentum and hype required behind the idea to a) make people want to pass it and on it and be part of it; b) to be interested enough in where it is to log on and look at the website.
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